The Treatment.

Synopsis

Myself, Reece Selvadorai and Alex Palmer have produced and put together our own “Hip-Hop” track. The song was made to be aimed at teenagers roughly our age.
We have pulled all our ideas together for a video which would best suit this track, and the idea that came up the most was just to show most typical teenagers lifestyles. The video is a group effort therefore will be directed, filmed and acted by all of us. In the song we each have individual verses which we rap. Each section represents certain characteristics of teenagers for example there hobbies. We want to keep the video simple but also on the other hand make it extremely effective to watch. The video is also modern and will not use large numbers of props.
Furthermore the video shows friendship and that we are all different and that it should not affect the people we choose to be friends with we show this by at the end of the video we all come together as one.
We are hoping to and will follow the codes and conventions of the genre as you can’t have a Hip-Hop song without a Hip-Hop styled video. We will use locations like recording studios, abandoned graffiti ridden buildings and basketball courts. All of those listed are highly recognisable within the Hip-Hop genre and will be recognised by people who enjoy this sort of music. At some point early on I came up with the idea that we could have a basketball starting in one location and it rolling/ bouncing through each of our specific locations. Alex Palmer’s verse is about his hobby which is playing basketball, Reece Selvadorai’s is his car and mine is just me running as it would be odd having two sports in one video furthermore football does not really fit in with the Hip-Hop genre.


Treatment

We have a small minority of locations in mind for our music video these consist of a basketball court near Woodbridge, the docks in Ipswich and we are hoping to find an alley way in Ipswich as well. In the opening few shots we will use quite a lot of cinematography and we will show all of us together followed by single shots this is to keep the video modern and following the genres codes and conventions by building an atmosphere. The shots show us three posing whilst standing in a line against numerous walls and Reece’s car. We will get different shots and angles of us in the locations. In the introduction for the song shots will consist of short CU’s of our upper and lower bodies also this shows our clothing which is all similar a relevant to the songs lyrics and genre. All of our locations are quiet and there will be no background or surrounding activity. This is so the video will not be diverting the viewer’s attention away from the main focus of the music video. The chorus will be shot in a similar way as the verse shall be as we will sing the whole song through in the recording studio and we will use snippets of this in the video. Furthermore we will be using additional lighting inside as we have the access to plug sockets, we will use the lighting in numerous ways to enhance the style of the shots.
The first main scene of the video is Alex’s verse, this will be shot on a basketball court with him taking shots at the hoop and running around bouncing the ball whilst singing the words to his verse. In this scene we will all be wearing basketball jerseys and shorts.
The second verse is my verse which will be shot in a abandoned area of the docks originally my theme was skate or BMX but this will have to change as I cannot get hold of these props, also it will be quite hard to get them in to shoot with. So instead of this theme I will be shown as quite a laid back character. We hope to have a shot of me running behind the car singing but depends on whether it would be easy to shoot.
Finally we finish with Reece’s verse which consists of him sitting in his car singing and also standing against a wall listening to his iPod.
Laid in with these verses’s we will be placing shots of us singing in the recording studio.
Our target audience is young male teenagers roughly our age. As the video consists of a couple things they might enjoy doing. The genre of Hip-Hop is often shown in the wrong light. But our music video shows it in the right way as we are just having fun.