Evaluation

Having just finished my groups music video we are all extremely pleased with the final piece. A lot of time and hard work has gone into creating "J.A.R.'s" - Sky High.
After having two group discussions this week we now understand every ones personal views on our Hip-Hop video. There were numerous good areas that people mentioned to us. These included the shots, effects, editing, singing and the fact that we managed to stick to our pitch also was a good area. On the other hand they also brought up the negatives that some of the cuts and shots were a bit "jerky" and "jumpy". Furthermore John said that the effects we used were "too cheesy" and "basically looked like three teenagers had access to video software". Which is a fair comment as we were experimenting with the effects and were not 100% with leaving them in or not so clearly leaving them in was a mistake.
Our uses of cinematography was very good we had a wide range of mixed shots and also had some great framing with out shots. Also our editing was kept at a good rhythm and pace throughout the piece.
In addition to this we looked the part with our props and costumes using mise-en-scene very well.
When getting to the process of editing we came across a big problem as we had kept watching the tape back when filming this ruined the time code making logging and capturing extremely hard. But after a good days work it paid off and we were able to edit with no faults the next day. When out shooting next time we should not watch back footage on the camera so much as there is no real need to.
What i really liked about the video was our imaginative shots we used as we were willing to experiment with the camera there and then.
We stuck very well to the genres codes and conventions and also kept it appealing to the target audience.